In the gigantic work Raise the Level on the STRAAT Museum Amsterdam impressive side wall, Shepard Fairey calls attention to improving the dire state of our planet and makes an appeal for us to work together to do so.

Shepard Fairey and Niels ‘Shoe’ Meulman, Amsterdam 2023

Shepard Fairey about the new mural: ‘Raise the Level is my new mural in Amsterdam. This mural showcases my usual bold graphic style but adds painterly expressive flourishes, complementing Shoe’s calligraphy. The aesthetic also references the organic layering of paint and posters on the streets, which is both beautiful and ephemeral.’


For this mural, Fairey makes the move to collaborate with Amsterdam graffiti legend Niels ‘Shoe’ Meulman and Yalt from the WOW crew. Specialy the involvement of Amsterdam artist Niels ‘Shoe’ Meulman adds an extra touch to the mural project. Shoe’s association with Amsterdam is deeply rooted in his work, essentially embodying the creative spirit of the city. The colab makes the mural literal proof that collaboration raises levels.

SHOE 'First big one in Amsterdam', 1983

Exhibition at STRAAT
In addition to the mural Shepard Fairey presents work in the exhibition Printed Matters: Raise the Level that largely aimed at improving the dire state of our planet. The exhibition at STRAAT also addresses other urgent subjects, such as nationalism, xenophobia, war, fake news and threats to democracy. Fairey uses familiar symbols, portraits and texts to appeal to viewers through his work, and to involve them in a dialogue on the relevant issues.

Shepard Fairey: “I hope the public will be inspired to pay attention to these issues and take action.”

Sticker Andre the Giant has a Posse, 1989 and Shepard Fairey - Amsterdam Icon, 2023. Credit: Obey Giant Art

From 13 August to 1 October 2023, the major solo exhibition Printed Matters: Raise the Level, featuring more than 130 artworks, will be on display at the STRAAT Gallery.